Should I Screen Print or Embroider?
Should I screen print or embroider? This is a question asked by many customers wanting to customize their apparel. While embroidery and screen printing are the two main methods used to add logos to clothing and other apparel, each serves a different objective. Understanding the key differences between screen printing and embroidery can help you decide which option is the right choice for you.
Screen printing is a process where a logo is reproduced by applying inks through mesh screens onto a garment. Different screens are used for each color of ink that is applied to the garment. Accordingly, a logo or design with many colors will cost more than a one color design. A major benefit of the screen printing process is that it allows for more complicated and detailed designs that are sometimes not possible with embroidery.
Embroidery is a method where thread is stitched directly into garments. Embroidery creates a more professional look that lasts longer than the ink used in the screen printing process. However, with embroidery, some logos will need to be adjusted to create the desired look due to the limitations of working with a needle and thread. For instance, where there is small text in a logo alterations may be necessary.
Which method is the better choice depends on what you want to customize. Screen printing is the best option for t-shirts, hoodies and large logos. For t-shirts and other lightweight garments, embroidery can be too heavy and weigh down the fabric. Accordingly, this can lead to a “puckering” effect around the logo because of the tension caused by the stitching. Screen printing provides a “lighter” feel making it a better choice for large logos and designs. Embroidery is the preferred option for apparel such as business shirts, polo shirts, jackets and hats. Embroidery offers a classic, professional and polished look for businesses wanting to market themselves through their custom apparel.
The cost of each process depends on factors such as the complexity of the logo and the quantity of the garments being customized. The set up cost for embroidered logos is a flat fee that is not dependent on the number of colors that are used. This can be more cost effective for smaller logos. However, embroidering large logos may become more expensive depending on the machine time utilized and the amount of stitches that are required. Screen printing costs depend on the amount of color used because a new mesh screen is required for each color. For that reason, set up costs for screen printing can be more expensive than for embroidery. However, considerations about costs may change where there are large quantities of a particular item. In some circumstances, the setup costs associated with screen printing may become incidental to the overall savings.
If you are deciding whether to use screen printing or embroidery for your custom apparel, Say it with Stitches is here to help. As Sarasota’s leading resource for customized apparel, Say it with Stitches offers personalized service and the highest quality products on the market. Call us today at (941) 925-3855 to learn more.
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